J Lyons Fund Management, Inc. —
The independent advisor to My401kPro.com

The investment analysis delivered through My401kPro is provided by J Lyons Fund Management, Inc., an Illinois Registered Investment Advisor. J Lyons Fund Management, Inc. was founded in 1985 to utilize the pioneering work done by its founder, and president, John S. Lyons in the area of active management. Since inception, J Lyons Fund Management has worked exclusively with mutual funds and in recent years, Exchange Traded Funds (ETF's) as the investment vehicle. Both J Lyons Fund Management, Inc and My401kPro are independent of any affiliation with other firms. As such, the decisions we make are not influenced at all by any self-serving interests whatsoever. Additionally, we receive no fees or commissions from any other entity.

Through the addition of other investment tools, particularly those relating to the appropriate selection of mutual funds or ETF's that potentially will be superior performers, J Lyons Fund Management, Inc. has become one of the leading companies supplying advice on managing portfolios of mutual funds. Combining these qualifications with a delivery system that is revolutionary and universally affordable, makes My401kPro perhaps the leading source of investment advice for 401(k) plan participants.

John S. Lyons - Over 45 years experience managing investment portfolios

Mr. Lyons began his career in 1969 with a well-known Wall Street brokerage firm and during his initial five years in the business, two bear markets caused his clients and himself considerable anxiety. He became disenchanted with the lack of investing guidance he received from his employer and, as a result, he embarked on a campaign to educate himself on the dynamics and psychology of the markets. He realized that to simply "buy-and-hold" meant that a portfolio would eventually suffer damaging losses. His goal, therefore, was to identify methods of protecting his clients' investments from such losses and yet still be able to provide the returns that are available over time through equity investing.

Thus, in the mid to late 1970's, Mr. Lyons became a pioneer in the area of active management, working to develop methodologies for determining when market risk was appropriate for investing and when it was too great to be invested. The result was a multi-factor risk-assessing model that he began to utilize in March of 1978 and that, with minor adjusting, is still in use today. Its continued relevance is due to the fact that all of its input is derived from the stock market itself.

John Lyons is a graduate of Duke University.

Dana W. Lyons is Senior Vice President of J. Lyons Fund Management, Inc.

Dana Lyons joined J. Lyons Fund Management, Inc. as Director of Research. He is licensed as a Registered Investment Adviser and has been been involved in the development of technical trading systems and market analysis in the equity and futures markets since 1997.

He was selected in 2014 to be one of the newly established Yahoo Finance Contributors. To access his financial blogs, go to www.jlfmi.tumblr.com.

Dana holds a B.S. degree in Finance from the University of Pennsylvania Wharton School of Business.